With over 6.4 billion mobile phone subscriptions and more than 4 billion people owning mobile devices, it would be stupid to not understand the importance of mobile marketing and advertising. Even if you’re still a big-wig Internet Marketer, common sense (hopefully) tells you that mobile traffic is exponentially growing.
Mobile Marketing is the future of business. Smartphones and tables are on the rise. A recent study provided clear proofs that mobile users will take more action when reached correctly using the right strategies.We truly do live in an interconnect world with multi screens.
Here are 28 mobile marketing stats that will blow your mind away
91 Percent of adults have a smartphone – Tweet This Stat
271 million adults in the US own a mobile device – Tweet This Stat
90 Percent of SMS messages are read within 3 minutes – Tweet This Stat
88 Percent of mobile users have used sites to get discounted deals – Tweet This Stat
16 Percent of the total worldwide web traffic comes from mobile devices – Tweet This Stat
75 Percent of mobile users use their device for shopping – Tweet This Stat
95 Percent of mobile users use devices for local search – Tweet This Stat
74 Percent of mobile users only wait 5 seconds before leaving a site – Tweet This Stat
50 Percent of travel or Restaurant mobile searches result in a purchase – Tweet This Stat
5x number of mobile devices in the world respect desktops – Tweet This Stat
70 Percent of mobile actions will take place within an hour – Tweet This Stat
33 Percent of mobile users prefer text messaging advertising – Tweet This Stat
72 Percent mobile advertising CTR on iOS Devices, 41 Percent on Android – Tweet This Stat
36 Percent of emails are opened on mobile devices – Tweet This Stat
40 Percent of clicks on mobile ads are accidental or fraudulent – Tweet This Stat
Mobile Advetising in the US exceeded 20 Billion in 2012 – Tweet This Stat
172 Billion were generated in mobile payments in 2012 – Tweet This Stat
82 Percent of the smartphones in use are iOS or Android – Tweet This Stat
2013 is the year mobile phones are predicted to take over desktops – Tweet This Stat
25 Percent of mobile web users are mobile only in the US – Tweet This Stat
20.6 Billion is predicted to be generated in world wide mobile advertisements in 2016 – Tweet This Stat
300,000+ mobile apps have been developed – Tweet This Stat
8 trillion text messages will be sent this year – Tweet This Stat
52 Percent of americans have seen or heard of QR Codes – Tweet This Stat
42 Percent of all mobile phone owners in the US are smartphone owners – Tweet This Stat
99 Percent of smartphone owners use their mobile device to browse at least once daily – Tweet This Stat
46 Percent of consumers will not come back to a non-properly formatted mobile site – Tweet This Stat
74 Percent of smartphone owners use their mobile devices to check their email – Tweet This Stat
Pretty crazy huh?!! And just think, it’s only going to get bigger with faster smartphone adoption rates across the world!
Information and stats via SmartMediaTips