Any smart mobile marketer and advertiser who has a lick of sense into running profitable mobile web campaigns and offers knows that ROI can, does and will always come down to the exact mobile device in which they are advertising on.
How so Ruck?
Like I said, anyone advertising in mobile who has a lick of sense, already understands this so I’m going to assume you’re a newbie mobile marketer, in which case, I’ll gladly explain:
In the simplest terms, when you are advertising text ads or banner ads on the mobile web, you will have a bunch of different devices navigating to the mobile website you are advertising on. There is no way to tell what users with which devices are visiting that website. As an advertiser running ads, campaigns and offers on those mobile websites, you want to know who is click on your ads with what device. This is because, in any given scenario of a user with a mobile device accessing a mobile website from their mobile Carrier, Mobile Operating System and Mobile Manufacturer, there are many mobile devices within those combinations that have differing network data speeds, screen display size and screen resolutions.
A smart mobile marketer needs to know which devices specifically are clicking his/her ads, landing pages and offers so that they can design efficiently around these mobile devices to ensure maximum ROI and segmentation within the campaign. This allows you to scale your campaigns per mobile device efficiently.
Here are 17 mobile advertising metrics you should be tracking for maximum ROI within your mobile campaigns. By default, the iMobiTrax Mobile Ad Tracker automatically tracks all 17 of these metrics and reports them to you automatically from your incoming mobile clicks.
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