I’ll tell you something no other Mobile “expert,” “specialist” or whatever else “insert stupid name” here won’t. I’ll tell you something that all successful mobile marketers know and understand.
ROI will always come down to the EXACT Device.
It doesn’t matter which Carrier, Manufacturer or even Operating System it is as much as it matters to track specific mobile devices.
Why?
Because your advertisement, your message will and does display differently across devices. No matter how good of a designer you are for your campaigns. It’s just that simple.
We weren’t the only ones who’ve spent millions of dollars learning this and developing a tool that would automatically track these incoming mobile device data clicks. With over 1,500+ ad tracking clients here at iMobiTrax, we’ve got some clients who average 75+ Million clicks a month on their iMobiTrax installs.
So with all the money spent on testing, building and implementing new features into our mobile ad tracker, we’ve include the 10 critical mobile device data types you should be tracking on your mobile campaigns. These include:
- Manufacturers
- Device Name
- Device Model
- Manufacturer, Device Name, Device Model Combination
- Marketing Name Of The Device
- Device Type
- Operating System
- Display Size
- Screen Resolution
- Network Data Speed
iMobiTrax automatically tracks and reports every one of the device data types for you. Once someone clicks your advertisement on a mobile ad network (which is your iMobiTrax campaign link), the software will automatically record this device data and report it for you to drill down and make your optimizations.
Device Data Types are just one set of criteria you should be tracking from your mobile traffic. Check out the visual below for a complete set of tracking and reporting options that iMobiTrax will automatically record and report from each click you pay for:
Are you currently tracking this data from the traffic you are purchasing from mobile ad networks? If not, you’re competitors are!
The post 10 Critical Mobile Device Data Types You Should Be Tracking On Your Mobile Campaigns appeared first on Self-Hosted Mobile Tracking Software - iMobiTrax.
